For Marketing Leaders

AdFit

AdFit Real-Time Healthcare Advertising Automation: Make Your Advertising Follow Your Schedule

AdFit connects live appointment availability to Google Ads, Meta, and Bing—promoting open capacity, pulling back when schedules fill, and showing which campaigns lead to scheduled appointments.

Request an AdFit DemoSee How It Works

Real time with a live feed. Automated with every schedule refresh without one.

  • Google Ads + Meta + Bing
  • Rules and limits you control
  • Standalone or with any MDfit solution

One Schedule Change. The Right Advertising Response.

Dermatology, Tuesday afternoon, 3 appointments available. Here is what AdFit does next.

  1. Step 1

    Cancellation opens an appointment

    Dermatology · Tue 2:30 PM

  2. Step 2

    AdFit detects new availability

    3 open appointments · Tuesday afternoon

  3. Step 3

    AdFit enables the campaign

    Or activates a Google, Meta, or Bing availability ad

  4. Step 4

    Patient reaches scheduling

    From the ad to available appointments

  5. Step 5

    Patient books an appointment

    Attributed to the campaign and ad

You set the availability rules, choose which campaigns can respond, and control how changes are reviewed and applied.

Fill Gaps. Stop Promoting Full Schedules.

  • Available capacity
  • Advertising action
  • Booked appointment
DermatologyNext 5 days
Mon
Tue
Wed
Thu
Fri
4 openings being promotedEnabled

Promote openings before they vanish

Turn cancellations, new provider capacity, and recurring openings into timely, targeted demand.

  • Dermatology · New Patients

    Google · 3 openings this week

    Enabled

  • Cardiology · Consults

    Meta · No timely availability

    Paused

  • Primary Care · Same Week

    Google · Recurring Wed openings

    Enabled

Pull back when access is constrained

Pause mapped campaigns when timely appointments disappear, then resume when capacity returns.

  1. Clicked ad
  2. Found a provider
  3. Viewed availability
  4. Started booking
  5. Scheduled

Measure appointments, not just clicks

Follow the journey from campaign and ad through provider search, availability, booking, and scheduled appointment.

Find the Opportunity. Measure the Outcome.

AdFit surfaces recurring capacity you can act on, then shows what each ad click led to, using the latest schedule data.

  • Capacity: Openings and soonest availability by service line
  • Campaign action: Every pause and enable, with history
  • Outcomes: Click-to-appointment results by campaign and ad

Illustrative sample data

AdFit · OpportunitiesSample data

Proposed — found in the scheduling trend. Your call.

Primary Care has Wed openings every week

Dynamic schedulePrimary Care

On each of the last 3 exports, Primary Care had at least 3 open slots on the coming Wednesday. A scheduling rule can advertise those openings as they appear.

Evidence · open Wednesday slots

  • 3 exports ago7 slots
  • 2 exports ago9 slots
  • Latest export9 slots
Accept — AutomaticAccept — Alert meDismiss
Recurring Openings DetectedAdFit forecasts which openings will actually stay empty using normal booking pace, lead times, and cancellation history. A slot three weeks out that usually fills on its own is left alone; a persistent gap every Wednesday gets a proposed rule. Your team decides how it runs.
AdFit · OutcomesSample data

Ad visits

160

last 30 days

Appointments

17

11% of visits

Median lead time

15 d

click to booking

  1. Clicked ad160
  2. Landed131 · 82%
  3. Found a provider72 · 55%
  4. Viewed availability49 · 68%
  5. Started booking31 · 63%
  6. Scheduled17 · 55%

Biggest drop: Started booking → Scheduled (55% continue). Attributed to campaign, ad, and service line.

Advertising to BookingWith full online scheduling integration, follow the journey from ad click to scheduled appointment and see which campaigns lead to bookings. AdFit allows you to reduce spending where schedules are nearly full and increase it where appointments remain available and campaigns convert well.
  • Preview changes
  • Protect campaigns
  • Cap activity
  • Reject stale data
  • Audit every action
  • Review every AI-assisted draft

Live When Connected. Automated With Every Update.

Live integration

Responds in real time as appointment availability changes.

Schedule updates

AdFit automates against the freshest schedule data provided, at your update frequency.

Use AdFit on its own or add it to any MDfit solution. With Patient Self-Service, patients can move directly from an availability-aware campaign into online booking.

Google Ads:
Campaign controls and availability ads
Meta:
Campaign controls
Bing:
Campaign controls and availability ads

See AdFit Respond to Your Providers' Schedules

See how live capacity changes campaign behavior, activates availability ads, and connects advertising to scheduled appointments.

Request an AdFit Demo

Frequently Asked Questions

Does AdFit replace our current campaigns or bidding automation?

No. AdFit adds appointment-capacity intelligence on top of what you already run. Your existing campaigns, bidding strategies, and advertising tools remain in place; AdFit enables, pauses, and creates availability ads within the limits your team sets.

What is the difference between a live integration and schedule-refresh automation?

With a live schedule feed, AdFit responds as availability changes in real time. Without one, it runs the same rules against the latest schedule data you provide, on whatever refresh cadence you choose.

Can we use AdFit without another MDfit product?

Yes. AdFit works standalone or as an add-on to any MDfit offering. Pairing it with Patient Self-Service lets patients move from an availability-aware ad directly into online booking, but it is not required.

Does AdFit work with our EMR or EHR?

Yes. MDfit has experience integrating with most major EMR and EHR platforms and accommodating their platform-specific interfaces and requirements. Direct integration is required only for real-time schedule automation; without it, AdFit can automate from updated schedule data whenever you provide it. Ask our sales team to confirm the best integration approach for your environment.